Motion Collage is not just a technique that blends photographic images with motion graphics, but a visual approach capable of imparting great originality to videos. We chose it to meet the client’s needs: creating the Brand Video for Resilia, an app dedicated to personal services, using light and engaging tones to convey the idea of simplicity.
Resilia
Digital App, Explainer Video
Client
Year
2021
These are the steps that enabled the realization of this project:
- To help the client understand the technique we were proposing, we created a rubamatic. a video composed of content sourced from the web—and a presentation containing all the necessary information.
- The next steps involved drafting the script and creating a storyboard with images and text.
- Once the storyboard was approved, the images were transformed into animations.
We then selected the Voice Talent and music. - The final step was Sound FX: to bring a video like this to life, it was essential to create custom sound effects tailored to the project.
The client
Campus Party means many things:
a global event focused on the connection between education and work, but also a content producer that bridges companies and Gen Z, with innovation as the sole common denominator.
“
This project allowed us to use Motion Collage for the first time—a technique that, by integrating photography and illustration, enables the exploration of numerous creative treatments while accommodating various tones of voice, including light and playful ones.
Paolo Orlandi, Former Motion Designer Play Video Designer
Players
Creative Direction & Editing
Ilaria Santi
Copywriting
PJ D’Ambrosio
Art direction & Motion design
Paolo Orlandi