Decathlon

The goal was to present two running shoes designed for different types of athletes, while conveying the effort and discipline behind running.

Here’s the process that guided us in creating the video:

• We defined a dual narrative to represent both amateur and professional runners
• We identified two distinct visual approaches to reflect different levels of performance
• We selected specific locations to support the contrast between the two worlds
• We developed a shooting style with different pacing, framing and rhythm
• We managed a multi-location shoot within a single production day