On behalf of Menarini, we designed and created M Studio.
It’s a new way to produce audiovisual material during Menarini events.
This studio enables the recording of educational videos and audio content at scientific events or wherever congresses take place, featuring a series of formats with a recognizable identity.
Menarini
M Studio, Content Hub
Client
Year
2023
Here are the steps that led us to the realization of this project:
- Menarini launched a tender to create a portable studio, a portable content hub capable of producing audiovisual content in any situation.
- After winning the tender, we designed the portable studio, taking care of the selection of all materials.
- Following the operational phase, we moved on to creativity: we conceived and developed the visual identity of the studio’s formats, creating digital assets for the worldwide communication of the project.
- Thanks to M Studio, Menarini, with our support, is now able to produce high-quality content tailored to different specific channels and various needs.
The client
Menarini is one of the largest global pharmaceutical companies and the biggest in Italy.
It has always been committed to staying at the forefront of technological advancements and implementing innovative solutions to enhance its communication strategies.
“
M Studio empowers us to forge meaningful connections. By developing high-quality content tailored to specific channels and customer needs, we elevate engagement and make impactful communication.
Dr. Steven Januar Kusmanto, Global Director of Digital & Customer Engagement Menarini Group
Players
Creative Direction
Ilaria Santi
Copywriting
PJ D’Ambrosio
Art direction & Motion design
Francesca Borghi
Filmmaking
Roberto Losurdo, Adamo Scieghi, Francesco Maria Spagnoli, Paolo Foti