How can the words of Menarini Diagnostics’ mission be brought to life? By using kinetic typography—a graphic technique that combines moving text with visual elements to convey a message dynamically and emotionally.
We succeeded in creating a video that embodies the identity of Menarini Diagnostics, capturing all the nuances and deeper meanings of the company’s mission.
Menarini Diagnostic
Living your life, Video Manifesto
Client
Year
2019
A project we managed down to the last detail:
- The first challenge: finding a way to highlight the client’s mission statement effectively.
- After careful analysis, we proposed kinetic typography, a technique that places words at the heart of the video.
- To ensure the text faithfully reflected Menarini’s mission, we co-wrote it in close collaboration with the client.
- We focused on crafting a visual identity for the video that aligned seamlessly with the brand’s coordinated image.
- The result was a versatile product: initially created for projection at a trade fair, it proved adaptable for various uses, including the client’s website and multiple events.
The client
Menarini Diagnostics is a division of the Menarini Group specializing in the development, production, and distribution of innovative diagnostic solutions.
With a broad portfolio of tests and devices, the company is dedicated to supporting healthcare professionals in delivering fast and accurate diagnoses, thereby contributing to improved disease management and health prevention.
Players
Creative Direction
Ilaria Santi
Copywriting
Giacomo Sanzani
Motion Design
Paolo Orlandi
Sound Fx
Fabio Brocato