“The New Shape of Light”: this was the concept of the lighting fixture we were tasked with showcasing in a video.
Inspired by this idea, we focused on shapes, playing with contrasts and the object’s silhouettes to create an elegant and original product video.
This project allowed us to craft an unconventional product video that visually enhances the concept proposed by the client.
GDS Lighting
Eidos, Product Video
Client
Year
2023
Here’s the process that led to the creation of this video:
- The brief is the cornerstone of every project. After analyzing it in detail, we developed the script, the document containing all the text to be featured in the video.
- We designed the graphics, which, in harmony with the client’s visual guidelines, defined the aesthetic look of the video and integrated them into a storyboard.
- We organized the shoot to showcase the product.
- We selected a series of musical tracks to present to the client.
- After several refinements, we moved on to the video post-production phase, assembling all the elements defined up to that point.
The client
GDS Lighting was founded in Italy and has expanded globally, bringing its cross-disciplinary expertise in optics, electronics, telecommunications, and LED technology to the lighting industry.
Players
Creative Direction
Ilaria Santi
Copywriting
PJ D’Ambrosio
Art Direction & Motion Design
Paolo Orlandi
Filmmaking
Roberto Losurdo, Adamo Scieghi