50ml

We managed the executive production of this innovative commercial that marks the launch of a new perfume brand.

Thanks to the creative freedom that allowed for disruptive choices, it was possible to produce a high-quality result despite a limited budget.

The project is built on an unconventional visual and narrative approach, designed to break traditional communication norms in the fragrance industry.

Here are the stages that led to the creation of the commercial:

• We conducted a location scouting to find the shooting spots.
• Through casting, we selected the actors who would play the various characters.
• Pre-production activities also included assembling the crew.
• We organized and managed the shooting.
• The final phase was post-production, including editing, color grading, and sound design.