How to tell a story about something you can’t see?
This was the true challenge of the project, but from the very beginning, there was great synergy between us and the client, we were able to fully leverage the possibilities of lateral thinking to produce a video with clear communication and a smooth, rhythmic, and enjoyable flow.
The result of this harmonious collaboration was satisfying for both us and the client.
Ergonet
Live Staging, Explainer
Client
Year
2024
Here’s the Process That Guided Us in Creating the Video:
- The first step was to design the visual aspect of the video: we developed several creative proposals, eventually selecting the style and, consequently, the technique to be used.
- We created a script that defined the narrative structure of the video.
From script to storyboard: the words were transformed into static images in a document that we shared with the client. - We then moved on to video production, which, through continuous collaboration with the client, became finalized.
- The final step was sound design, to be followed by the video’s finalization.
The client
Ergonet is an Italian hosting provider offering digital services to both professionals and enthusiasts.
Their flagship feature is Live Staging, an evolution of staging—the system used to test website changes before going live.
“
“It was really difficult to find a supplier. The search was exhausting until we came across Play Video Factory.
What struck us about Play Video Factory was their ability to deliver modern, bold, and creative communication—anything but ordinary.
How would we describe you in two words? On point and practical.
Fabio Assenzio, Chief Marketing Officer Ergonet
Players
Creative Direction
Ilaria Santi
Copywriting
PJ D’Ambrosio
Art direction & Motion design
Francesca Borghi
Sound Design
Luca Tomassi
Voice Talent
Flavia Ripa