Lancia Y, Fondazione Veronesi

The request: to create an anthem of optimism where words become a symbol of rebirth and a way to support research.
We accomplished this through a video divided into two parts: in the first, the protagonists are the words of young women who have recovered from illness; in the second, we see some doctors from the Umberto Veronesi Foundation receiving an hourglass, representing the time that, thanks to this project, is being donated to research.

Here’s how the journey that brought this video to life:

• Starting with the creativity of the agency, we won the bid for the executive production of the project.
• The stylistic challenge was to merge two different moments within the same narrative: the first part, more storytelling-focused, and the second, designed as a social experiment.
• We managed every aspect of production: from the location to the set design, including the props.
• The post-production phase allowed us to enhance all the emotional elements of the video.