The commercial we created for Select, the renowned Venetian aperitif, is an immersive journey into the authentic heart of Venice and Venetian culture. Designed for the global market, the spot captures the essence of the lagoon city through evocative imagery that celebrates its extraordinary beauty and cultural heritage.
Select takes center stage in a visual narrative unfolding between iconic views and lesser-known corners of Venice, showcasing moments of conviviality tied to the aperitif tradition.
Select
The Venetian Aperitivo, Video Campaign
Client
Year
2019
A commercial entirely produced and filmed by us:
- We conducted a location scouting in Venice to find the best spots for filming.
- Through the casting process, we selected the lead actress for the commercial.
- Pre-production activities included assembling the production crew.
- We organized and managed the shooting in Venice.
- The final phase was post-production, which involved editing, color grading, and sound design.
The client
Born in the heart of Venice in 1920, Select is the ultimate symbol of the Venetian aperitif. With its refined flavor, it is the key ingredient of the original Spritz, loved for its perfect balance between sweet and bitter.
Players
Creative Direction
Ugo Gallelli
Executive Producer
Ilaria Santi
Director
Vittorio Bonaffini
D.O.P.
Edoardo Emanuele
Editing
Michela Zolfo