Menarini Diagnostic

The video is part of the project When Diabetes Comes – Living Your Life and aims to show that it is possible to live a normal life even when affected by Type 1 Diabetes.
This project sees Menarini Diagnostics stepping aside to give voice to real people, men and women living with diabetes, who step out of their comfort zones to share their experiences of living with the condition in all its authenticity.
It is a complex and delicate project that we remain deeply attached to.

Here’s how we brought this project to life:

• We started with the concept, telling the daily lives of people with Type 1 Diabetes, who are insulin-dependent, through a series of interviews.
• We envisioned a visual treatment that would enhance the interviews and convey the deep emotional impact of the stories being shared.
• The script was developed by gathering testimonials from the people involved, creating a compelling narrative that highlights the core concept of the entire project.
• After pre-production, we focused on organizing the shoot, and once the interviews were filmed, we edited them in line with the visual approach defined at the outset.
• Originally created to be showcased at a trade fair, the video was later produced in various formats to suit different EMEA markets.