To secure a contract with the Public Administration, you must win a tender. And that’s exactly what we did: we won the tender to create an advertising campaign dedicated to sustainable aquaculture. We wanted to tell the story of this practice in a brilliant way, so we worked hard to find a tone of voice that was both fun and authoritative.
The result? An outstanding product that aired on television, in cinemas, and on the radio.
MASAF
Buono oltre il Buono, Video & Radio Campaign
Client
Year
2021
The client
The MASAF, Ministero dell’Agricoltura della Sovranità alimentare e delle Foreste, is the Italian government institution responsible for agricultural, forestry, and agri-food policies.
It also handles issues related to horse racing and fishing, representing Italy in European and international decisions in these fields.
The creative and production process that led us to the creation of the video:
- First, we focused on creativity and developed a concept that would enhance the product.
- After finding a stylistic approach that allowed us to transition smoothly from one scene to the next, we created the script.
- We took care of all the production activities: casting, location scouting, set design, costumes, assembled the crew, and organized a day of shooting.
- We managed the post-production: editing, sound design, and color grading.
- Once we had the final version of the video, we focused on exporting it in the different required formats.
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Once we found the right tone of voice, we had to work on the treatment.
To give the commercial more dynamism, we identified, already in the writing phase, a series of visual techniques that would allow us to transition smoothly from one scene to the next, creating a sense of harmony and continuity.
PJ D’Ambrosio, creative and copywriter
Players
Creative Direction & Editing
Ilaria Santi
Executive Producer
Alessio Panseri
Copywriting
PJ D’Ambrosio
Director
Vittorio Bonaffini
D.O.P.
Pier Maria Agostini
Editing
Neil Devetti