Gruppo Animalia

How do you celebrate a milestone without turning it into just a number?
This was the challenge behind the project: telling the story of Gruppo Animalia’s 100 clinics not only as a point of arrival, but as the result of a network made of people, animals, owners and veterinary professionals.

Here’s the process that guided us in creating the videos:

• We started from an initial request for a single video, but developed two different creative proposals. The client decided to produce both, turning the project into two complementary pieces of content.
• For 100 Cliniche, we worked with carefully selected stock footage to build an emotional campaign designed for website, social media and TV use.
• To avoid the anonymous feeling that stock-based videos can sometimes have, we developed a frame-by-frame graphic treatment that gave the video a more distinctive, memorable and crafted visual identity.
• For Video SCIVAC 2026, we started from real photographs taken by veterinarians: authentic materials coming directly from Animalia’s professional community.
• We enhanced these images through an elegant graphic universe, designed to give coherence, rhythm and visual value to the photographs while preserving their authenticity.
• We managed every stage of the process: concept, writing, editing, animation and finalization.
• The final output included two videos: 100 Cliniche, a 40” campaign video, and Video SCIVAC 2026, a 1’30” video created for the SCIVAC International Congress Rimini 2026 and also used online.