How to tell a story about something you can’t see?
This was the true challenge of the project, but from the very beginning, there was great synergy between us and the client, we were able to fully leverage the possibilities of lateral thinking to produce a video with clear communication and a smooth, rhythmic, and enjoyable flow.
The result of this harmonious collaboration was satisfying for both us and the client.
Regione Lombardia
Vinitaly, Video Manifesto
Client
Year
2019
Here’s how this video came to life:
- Regione Lombardia gave us the opportunity to film two incredible and contrasting wine producers: a small one in Valtellina and a larger one in Franciacorta.
- We spent two days capturing every aspect of the vineyards, from the fields to the final product.
- We wrote a script with a show, don’t tell approach to focus on the essence of the video.
- The result was a dynamic and engaging video designed to attract attention at Vinitaly and encourage people to stop by.
- Additionally, we created a second version of the video for online use.
The client
Regione Lombardia is the governing body of the Lombardy region in Italy, one of the country’s most culturally significant areas. Known for its rich heritage, innovation, and diverse industries, Regione Lombardia plays a central role in supporting regional development, tourism, agriculture, and cultural promotion. Communication is a key focus for the institution, as it seeks to engage both local and international audiences, fostering a deeper connection with the region and its offerings.
Players
Creative Direction
Ilaria Santi
Copywriting
PJ D’Ambrosio
Art direction & Motion design
Francesca Borghi
Filmmakers
Emanuele Bonapace
Federico Ferramola
Matteo Molteni