Safety21

When creating a video using stock footage, the risk of producing something that feels “already seen” is quite high. Aware of this, we approached this project with our signature style, carefully and thoughtfully selecting stock videos, crafting impactful graphics, and writing an imaginative script with emotional climaxes.
With this video, we succeeded in creating a Video Manifesto—a short film that visually and narratively conveys a brand’s values, vision, and identity in a way that is unconventional and highly creative.

To create this video, we followed these steps:

• As always, before diving into the script, we thoroughly studied every document available to us.
• Next, we focused on the creative process and developed a script that addressed road safety in an evocative way.
• In parallel with the script, we worked on the graphics, finding an original way to reinterpret stock footage.
• Then came the time to search for the right music and organize a casting to select the voice talent.
• Once completed, the video was used by the client on multiple occasions: it was featured on their website and shown at trade fairs and other events.